When implementing a soft launch strategy, a company releases a product with little or no marketing. A soft launch permits a company to react to customer demands quickly and effectively, introducing new features which will ultimately make the product successful. For companies with a limited marketing budget, a soft launch can allow them to focus on product development rather than marketing.
Soft launches can be used with websites to help rollout new features, test or tweak a design (or possible redesign) allowing a design which users dislike to be quietly retired. Changes can also be made to increase the functionality of the website and respond to user requests. Gmail, for example, was soft launched in 2005 and fully launched only years later.
In the instance of hardware products, a limited release soft launch can be used to test the market prior to a wide scale release. It also means companies are allowed to make last minute changes to the product after the soft launch. In many instances, soft launches of hardware are done in major metropolitan areas where the company has access to a wide variety of demographic groups.
Soft launches are also used for software, with a small release being made to a limited group of individuals for beta testing. Software can be extensively tested by the releasing company, but ultimately it needs to be used to determine how effective it is. Major flaws in the design may emerge during beta testing and can be corrected before the product is released into a major market.
Some software is soft launched on the Internet, which allows for easy software updates. Early beta testers can grow attached to the program and will continue to download new versions as they are released. Thus, companies often build up a loyal customer base, which spreads the word to other potential customers.
- Validate your idea at a low cost.
- A 'best practices' method to run a lean CrowdFunding Project and Campaign
- Build a CrowdCommunity of early enthusiast, backers, investors, supporter, flag wavers (your tribe) and production resources (your team) Pre-CrowdFunding campaign launch
- To help you avoid wasting time, money, and effort; building the wrong product, service or event that nobody buys after so much hard work. Remember, money fluctuate, time does not.
- CrowdFunding help and CrowdFunding assistance to build your crowd