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How to gamify your crowdfunding campaign like a Boss

posted Oct 30, 2013, 11:30 AM by Unknown user

What does Gamification mean?

Gamification is the use of game thinking and game mechanics to engage users in solving problems. Gamification is used in applications and processes to improve user engagement, return on investment, data quality, timeliness, and learningWikipedia

and our definition of crowdfunding:

Crowdfunding (alternately crowd financing, equity crowdfunding, crowd-sourced fundraising) is the collective effort of individuals who network and pool their money to support efforts initiated by other people or organizations. –Power of Crowdfunding

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So when we apply the definition of gamification to crowdfunding, we get more ways to engage audiences, contributors, and team members into solving our funding problem. Sounds pretty good to me. In fact, at the bottom of this post I’m going to show you 10 actionable ways to apply these concepts to your own campaign.
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Why do you want to Gamify your own campaign?

gamification and crowdfunding
Gamification can potentially be applied to any industry and almost anything to create fun and engaging experiences, converting users into players.” - Gamification.org
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Gamification techniques strive to leverage people’s natural desires for competition, achievement, status, self-expression, altruism, and closure.” – Gamification.co
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Gamification is the process of using game thinking and game dynamics to engage audiences and solve problems.” – Gabe Zichermann
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When supporting another crowdfunding project, backers have a natural desire to want to share their good deed. Gamification can accelerate that desire to share and accelerate some other key factors that were not present before. Competition, achievement, and special treatment are only 3 of the powerful elements that can drive us as supporters (and creators) to spread the word about how awesome they are. Running a campaign without any elements of gamification is like shouting at people to pay attention to your thing. The marketing world can tell you that interruption marketing has been getting crushed since before 2001, see Permission Marketing for extra credit on that one.
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You want to see some examples? I thought you would never ask:
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Projects with gamification, and using “gamification techniques” to explode their campaign financing.

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Here are just a few to check out;
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1. Wastleland 2 – (raised $2,933,252)
Wasteland 2 by inXile entertainment — Kickstarter and gamification techniques
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2. Kingdom Death: Monster – raised $2,049,721 ( 14 stretch goals achieved)
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Kingdom Death on Kickstarter, Crowdfunding Gamification

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Projects that are not games, but use the “gamification methods” in their rewards:

1. The Game of Books - raised $109,970

The Game of Books Kickstarter and Gamification
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2. Trace   (raised $161,260)
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TRACE The Most Advanced Activity Monitor for Action Sports by ActiveReplay — Kickstarter gamification example
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I only highlighted a few of the elements that helped these campaigns expand their reach, I’ll challenge you to explore these campaigns a bit further and see how many different methods of gamification you can spot. :)
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How to do it?

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Recently I watch as my 8 yr. old decided that his games were not cutting it and that it was time to create his own. Now I know what you are thinking, kid’s make up games all the time, so what? Well that’s what I originally thought until he started making it. I watched as it took him over an hour (as a focused hour for an 8 yr old is about 5hrs after conversion) to tape on a certain set of numbers to the front of his bowling pins in order to form a number selection for his bingo game. Simple in design, he then crafted the rules to say that the Blue Pins are added to the other Blue Pins that are knocked over during a players turn, and the Yellow Pins are subtracted from the Total. After handing me my Bingo card to start play, I started dissecting the numbers. Mathematically it was impossible for me to get a bingo, and 3x as likely for him to get one during play, hmmmm……
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Key Takeaway: at any early age we look for ways to give ourselves a head-start, a leg up on the competition, and an unfair advantage.
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Apply some of these techniques to give yourself that advantage that everyone else is looking for.
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Gamify like a Boss

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1. The Leader Board. (competition and status) Give ambassadors a unique bit.ly link to track the traffic they send, create a leader board and reward the winner  Take a look at what Pat Flynn does on his Niche Site duels, and use my leaderboard template here.
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2. 1/2 Levels -(hidden surprises) unlock .5 levels.  These are great for those reward tiers that did not make the cut the first time around. Give people a surprise, under promise and over deliver. The Kingdom of Death unlocked 14 throughout their campaign.
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3. First-in Discount. (Special feelings) Early bird special for low qty. This will drive the initial wave (and get Kicikstarters attention) while creating a sence of urgency toward backing your campaign.
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4. Random Upgrade- (Create some Jealousy/competition) Free level upgrade to random person who shares on social media on day 5, 10, 15, or whenever you feel like having a reason to update all your backers.
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5. Bonus for the Friend - (Look what I got you, reciprocate?) Refer a friend bonus.
6. Upgrade ME. (Delight your customers) Product improvements at certain milestones. Adding certifications, developing features, or increasing quality standards.
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7. Upsize ME.  (Delight your customers) A random backer will receive double their rewards, or get bumped up to the next level. They might just feel the need to share this with their circles.
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8. Super Ambassador – Like the Leader board, some ambassadors would like to remain behind the scenes and just help out anomously. Allow them to help while remaining undisclosed, but update you campaign backers with “Super Ambassador #2″ just got this special little thing for doing some specific call-to-action, ie sharing on facebook, twitter, and pinterest.
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9. Social Butterfly – Facebook competition + Pin it to win it.  Use Agropulse to simply these.
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10. Thunderclap- (ViralUse Thunderclap.it to create a initial wave of attention to your message, and surprise the loudest “clap” with something cool, something that they are going to want to talk about.
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To level up your own character’s EXP. points on Gamification, check these additional sources out:
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  1. Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps
  2. The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition – amazon
  3. Game of Work, The: How to Enjoy Work as Much as Play
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Here are a few more examples of how applying some gamification techniques can be used to create the attention that you need to get above the rest of the noise.
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Communities:
Makeuseof.com
Gamification.co -
Course Hero - A education platform focused on learning through gaming, efficiently and effectively as possible.
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Habit hack app
https://habitrpg.com
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I hope this gives you some ideas on how to get some gamificaition into your next crowdfunding campaign. And if you are still no convinced, I will leave you with two closing thoughts;  Angry Birds, and Candy Crush.  :)
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To your Crowdfunding success!
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Karl Steinmeyer

Got a killer tip on how you gamify-ed something in your life or campaign? Let’s hear it 

posted from ;http://kickstartyourjourney.com/gamify-crowdfunding-campaign-like-boss/



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